When the iPhone first launched in Sweden Telia was the only carrier that offered it. To promote the launch a countdown to the event was made.  Because of Apples restrictions about product images before launch the iPhone could not be featured. To give a feeling of the iPhone the countdown was animated with swipe gestures.

I programmed and produced the countdown, with the animated swipe to work on all platforms -in store, outside, and web. I was hand model as well…